Saturday, October 20, 2012

Social Networking

     Over the many years, technology has advanced exponentially to heights that we would never dare to think. Can you imagine? It was just a few years ago, when instant messaging on programs like AOL, Yahoo, MSN were the hottest things next to ketchup. Now look at us, we took that same concept and brought it to cell phones to what is called text messaging. Take MySpace for example, everybody loved the idea of creating their own page that represented who they are, whether it was the background of Chris Brown or it was your favorite playlist that automatically played your music once someone visited your page. It would be an understatement to say that we are becoming more and more like star wars through social media each day. It's more than a phenomenon, it's a way of life.
     Ask yourself this, do you still submit your resumes on company websites? Based on your experience in the job market did you get the absolute best job you can find with your skills? If not, no worries because thanks to a social networking site called LinkedIn this can help you tremendously. This is an example of the direction that we are going in the years to come in job recruiting field such that employers can search for keywords in a resume to pull up a list of suitable candidates for their company.
     If you have a new Nissan Altima or Maxima, you noticed new gadgets and cool equipment the vehicle has to offer. However, has it ever occurred to you how long will it take for Nissan to make the next year model better than this one? Well, social networking for Nissan has helped them develop a way to communicate with other departments and executives across the globe in minutes. An overseas stereo systems job that would normally take easily a month to come up with a decision took only 3 days says Todoroki, 33 "It normally would have taken a month" (Hall, 2006).
     The impact that social networking has had on our lives over the years would make our ancestors curse this technology for being "magic". Which brings me to my final example the infamous Facebook. Literally, everybody has Facebook, from a four thousand dollar Shih Tzu named Napoleon to grandma Suzie in Italy, I repeat again everybody has Facebook. If not, in these times that we're living in at least, you are considered old school, unchanging, expired, anything that is rigid and is outdated. That is the kind of weight Facebook brings to the table. Why do people worship this site so much? It's very simple, if you have any type of computer technology connected to the Internet, whether it's a mobile phone, tablet, laptop, desktop, you can have literally your entire family, friends, co-workers, haters, all in one place. Worst if you have Facebook on your mobile device they not only do you have them with you at home but also in your handbag or back pocket. Much like an 2yr old infant, we like to talk and look at pictures, plain and simple.
     "No man can serve two masters: for either he will hate the one and love the other" says Jesus and he wasn't lying. Have we relied too much on social networking sites like Facebook that we hate picking up a phone and saying hello to the family member or friend? Too much of one thing causes us as a society to forget the essentials of what it really means to communicate with one another. Some says it's purpose is dying? In a response to social media giant Facebook, Virginia Heffernan says "Many seem to have just lost their appetite for it: they just stopped wanting to look at other people's photos and resumes and updates, or have their own subject to scrutiny. Some ex-users seemed shaken, even heart broken, by their breakups with Facebook" (Hefferenan, 2009). Don't act like you haven't had a nasty break up or kept looking through a list of photos on your friend's page that after a while you felt even worst about your life, you reading this may not experience it but they people are out there that do. Ultimately, the dark side to this social media boom according to Leif Harmsen is "the commercialization and corporate regulation of personal and social life" (Heffernan, 2009).
     It's pretty clear that they're benefits that come out of social networking like the integration of communication between people, each person has their own individual voice, easier to search for skilled workers, stay up to speed with friends, track down old friends, promote your business, the list goes on and on. These are great, but it leads to the question, how might these technologies evolve in the future? In my opinion, I see social networking becoming more intrusive with little or no input from the user. I believe these technologies will start to think for the user, for example, track the posts I made Twitter in the past, then post a tweet to the page of a person I am following without me physically being there type it. It can get out of control rather quickly but we must wonder as a society, will we let it?
   

References
Frank Langfitt (2006, November 22) Social Networking Boost Job Recruiting. Retrieved from http://www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf

Kenji Hall (2007, October 30) Why is Nissan mimicking MySpace?. Retrieved from http://www.businessweek.com/stories/2007-10-30/why-is-nissan-mimicking-myspace-businessweek-business-news-stock-market-and-financial-advice

Virginia Heffernan (2009, August 26) Facebook Exodus. Retrieved from http://www.nytimes.com/2009/08/30/magazine/30FOB-medium-t.html?_r=2&ref=technology


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