Creativity

    Beauty is in the eye of the beholder? This holds true in the way we think ourselves, whether you look at yourself in the mirror or you see yourself on a more deeper level, it's evident we have a gift creativity waiting to be unlocked. However, how do we develop this sense of creativity that lies in eye of every beholder?
    New media acts as a catalyst in our creative thinking to birth fresh ideas like the iPad, Facebook, Twitter, the Internet and several more. For example, a way new media fosters creativity is through mashups. Let me explain, have you ever heard of remix of a song that sounded sometimes better than the original song? You might have noticed a two or more people in the song especially if they never sung a song together basically "mashed" together to make the song seamlessly sound in sync. Here's an example of a video mashup, the first video is Crank That by Soulja Boy, the mashup is the 2nd video involving Disney characters.

Soulja Boy by Crank That

Winnie the Pooh Mashup

     Although this mashup parody is interesting and funny to see, Disney's legal advisers are tolerating this kind of misuse to their prized characters. Why you ask? In my opinion, it's all politics. This mashup was created five months after Soulja Boy Crank That first came out. In order for people to become more aware of the Winnie the Pooh cast and make more money due to the songs' success and popularity, it's a win-win situation. According to this " the song hot No. 1 on the Billboard Hot 100 this month" (Barnes, 2009) I don't see why not take the opportunity.

References

Brooks Barnes (2007, September 24) Disney Tolerates a Rap Parody of it's Critters. But Why? Retrieved from http://www.nytimes.com/2007/09/24/business/media/24crank.html